Cross Promotion, 1969

An amazing find from '69: an ad campaign for Cold Power washing powder and the Godfather of Soul. If you sent in proof of purchase, the good people at Cold Power laundry detergent would send you a 45 record of "Our World" by JB.

That makes sense. Cold Power--the least effective washing powder I can think of--and James Brown were both responsible for a great deal of funk in the late 1960s and early 1970s.