Showing posts with label Cold Power. Show all posts
Showing posts with label Cold Power. Show all posts

Monday, February 9, 2009

Cross Promotion, 1969

Cold Power. With Soul Power
An amazing find from '69: an ad campaign for Cold Power washing powder and the Godfather of Soul. If you sent in proof of purchase, the good people at Cold Power laundry detergent would send you a 45 record of "Our World" by JB.

That makes sense. Cold Power--the least effective washing powder I can think of--and James Brown were both responsible for a great deal of funk in the late 1960s and early 1970s.