Thursday, June 28, 2007

Levi's Ad, 1971

Levi's Jeans gives us this groovy couple from 1971. They are buying produce as the sun sets. Lemme guess: He's into Sun Ra, Roy Ayers, maybe the old blues acts at the Fillmore; he's not into television, tried to watch "Julia" but it wasn't his bag. She's a primary school teacher, UCLA class of 1966, studied tap as a kid; she reads James Baldwin and Nikki Giovanni, does not care if Huey is free or not. The tag line at the bottom of the ad asks anyone has had a bad time in Levis. They will have a great time, particularly after he stops off and buys that 3 gallon glass jug of fruity wine that he likes.

No comments: